For the 62nd edition of Expocasa, John Blond brought his signature Noodles to the visual identity of the historic event dedicated to interiors, design and contemporary living. His artistic language extended across posters and an advertising campaign throughout Turin and Piedmont, a mural at Oval Lingotto Fiere, and the “John Blond Experience” installation. Developed in collaboration with the Expocasa and Lingotto Fiere teams, the project connected graphic communication with physical space, inviting visitors to interact with his work and explore the dialogue between art and design.