For Sanbittèr’s Ci Sta! Tour, John Blond created an exclusive capsule collection and brought his signature Noodles to a two-month travelling art activation across eight Italian cities. A customised truck took his visual language into public squares, where visitors could discover the collection and have their T-shirts personalised live by the artist. Combining apparel, live painting and aperitivo culture, the project turned each stop into an opportunity for creative expression and exchange, connecting Sanbittèr with audiences through a shared, hands-on experience.

Creative Agency: Ogilvy