Noodles Mirror Room for KIWI
Site-Specific Installation during the MDW 2025
Milan, Italy
Created for the launch of the KIWI Go Mini Plus during Milan Design Week 2025, this site-specific installation was part of a collaborative project where KIWI invited three artists—Andy Bluvertigo, Alvin, and John Blond—to each design a themed room that expressed the brand’s identity through their unique artistic styles.
John Blond’s Noodles Mirror Room offered an immersive experience of his signature "Noodles" aesthetic, reflecting KIWI's playful yet refined spirit. The project was accompanied by interviews conducted by Veronica Ruggeri, who documented the creative process behind each installation.


Noodles Mirror Room for KIWI
Site-Specific Installation during the MDW 2025
Milan, Italy
Created for the launch of the KIWI Go Mini Plus during Milan Design Week 2025, this site-specific installation was part of a collaborative project where KIWI invited three artists—Andy Bluvertigo, Alvin, and John Blond—to each design a themed room that expressed the brand’s identity through their unique artistic styles.
John Blond’s Noodles Mirror Room offered an immersive experience of his signature "Noodles" aesthetic, reflecting KIWI's playful yet refined spirit. The project was accompanied by interviews conducted by Veronica Ruggeri, who documented the creative process behind each installation.


© John Blond 2025